Deliveroo Singapore
From March 2025-2026, I supported the marketing team in Deliveroo Singapore across multiple campaigns. My main care and focus was the monthly marketing campaigns which comprised of conceptualising, and adaptations of different asset types across varying platforms.
On an ad-hoc basis, I also supported Deliveroo’s commercial team by producing their instore assets, mainly driving brand presence and promotion awareness.
Digital Marketing Content | Print Design | Copywriting | Events Design
Social Media & Printed Media
Throughout 2025, Deliveroo drove brand awareness and visibility for Deliveroo Plus – a subscription model where subscribers could enjoy unlimited free delivery and exclusive discounts. Working with my partnerships & campaign managers, we came up with the booth designs, game mechanics, and overall customer experience for the Pop-up in May 2025.
Concurrently, Digital and physical ads also ran throughout the year on advertising platforms such as Mango Media, Moove Media, StellarAce, SamsungTV and VIU - both for Deliveroo Plus, and non subscriber promotions such as the $1.99 Delivery Fee campaign.
